Video Content / Influencer Marketing / PR

PLAY LIKE THE PROS CONTENT SERIES

The Challenge
More than any other professional sport, the gap between the fans and pro gamers feels so small. That’s why gamers are drawn to learning about what it takes to take their hobby to the next level. How do we get them to consider Intel as an essential component for their success?

Our Solution
In short social video clips, pro gamers show off some of their best moves and training regimens. For special events like product launches, we invited the pros to the store to host Genius-Bar-like sessions where the audience got hands-on coaching while using the state-of-the-art gaming PCs that are on display. And the pro gamers shared the shorts and event footage to their stories and feeds where their audience could see what they can do to up their game.

Introducing the North American League Champions - The Soniqs

CS:GO Champion - Jordan N0thing Gilbert