Digital / Print / Retail

INTEL GAMING PROCESSORS
GLOBAL CAMPAIGNS

The Challenge
After losing market share in the gaming PC industry, Intel finally had a new processor that was going to give the competition a real run for their money again. Their 12th Gen Processors brought innovative technologies that made gaming and creating content faster and more fluid. But the gaming community are fierce and highly educated shoppers. Intel would need to soundly prove the 12th Gen benefits to earn gamers back.

Our Solution
We created global campaigns for the different types of Intel processors that power gaming laptop and desktop computers. From thin and light on-the-go devices to ultra-powerful models for creators and professionals. Each campaign connected with our gamers on social, online, and in-store to highlight the unique benefits of those devices. We targeted different types of gamers with dialed-in visuals and messaging and gave them all the information they'd need to compare and make a purchase.

Its All In The Details

As these super savvy gamers learn about the new PC technology available, they want to know why they need Intel and get to the specifics later in their comparisons.

Hands On, Hardcore Gaming

The best way to know if a new PC can keep up with serious, competetive gaming is to put it through the wringer. We crafted gamer use-cases, inspiring content, and exciting demos to show why Intel was the right choice.

The Right Message When It Matters

Wherever gamers are in their journey to find the perfect new gaming PC, we deliver clear, meaningful, and helpful content to make a confident decision.