Digital / Print / Retail

INTELLIGENT POINT OF SALE

The Challenge
For many people, shopping for a new computer can be stressful because they are expensive, and if they choose the wrong one, they could be stuck with it for years. To make things even harder, most of the important parts of a computer you need to consider are hidden inside leaving you to decipher a paper tag loaded with confusing specs.

Our Solution
We created an in-store experience that was unique for each PC in the aisle, showing interesting and informative content that highlights the strengths of that particular device. When installed on a PC, Intelligent Point of Sale (or IPOS) automatically detects all the technical specifications and creates a visual experience that lets a potential buyer understand what that computer has inside. So if you don’t know what “terabytes” are or how many you need, we show you how much of your stuff can fit on the PC. Not sure which computer is good for gaming or designing? We researched which use-cases to show you only on the right devices.

For people shopping for a computer to write papers, watch movies, design logos, and more, a standard IPOS design is set to display custom content for any of those uses in a particular voice. But Gamers are a different breed of PC shopper. They understand far more about the inner workings of a computer and are willing to spend far more for performance. So in 2020 we created a custom experience that reflects this audience 

Awards & Press
Gaming IPOS
Reggie Gold - Innovative Use of Marketing Technology
Reggie Silver - Retailer-Specific Marketing
Reggie Silver - Experiential Marketing

Consumer IPOS
Pro Awards Gold - Best Use of Shopper Marketing
Pro Awards Silver - Best Digital Campaign
Effie Bronze - Aisle Evolution
Reggie Silver - International/Global
Reggie Bronze - Creativity & Innovation

A Visual Snapshot of Each PCs Potential

The visuals, messaging, and use case content all change depending on what specs are in that PC. So a computer that is great for designers will show a wealth of creation content that a less capable machine will never show.

Navigate By Your Interests

A shopper will only ever see content that each computer is capable of delivering. In order to decide if a particular PC is the right fit, we created a variety of common tasks and interests that can be explored through the lens of that device. So a computer may be great at many things but you may only be interested in how it handles "Productivity On The Go".

Just For The Gamers

Although PC gamers spend more and refresh their computers more frequently, they are treated like any other low-end PC buyer in stores. With no way to really try out a high-end gaming machine before they buy, gamers rely on review sites and friends. Imagine being expected to buy a sports car but not getting to test drive it? Not fair! So we crafted a custom gaming edition of IPOS to really let a gamer decide if the device they're considering will really perform.