Digital / Social / Animation

LEO BURNETT DIGITAL DISPLAY GROUP

The Challenge
There was a growing need across our clients for interactive, animated advertising for social, the web, and out-of-home. But many designers do not have a strong background in the animation and development specifics which often leads to compromises in the production process.

Our Solution
My partner and I created the first team of its type within the Leo Burnett company. Our team specialized in creating rich-media banners, page takeovers, and animated web content. We hired and trained our team of designer/animator/programmers, created standards and processes, while growing our work to over 40 clients.

We informed media placements, measured the success of campaigns which informed future creative executions, and developed best-in-class best practices and tools to continue to drive successful, measurable work.

Awards & Press
Allstate "Save 11" - Chicago Addy - Silver - (Integrated Campaign)
Art Institute Chicago "Impressions in Fashion" - Chicago Addy - Silver - (Advertising for the Arts & Sciences - Out-of-Home)
Coca-Cola "Arctic Home" - Silver - New York Festival (Integrated)
Coca-Cola - "Arctic Home" - Chicago Addy - Silver - (Website, Consumer Flash, Products)
Coca-Cola - "Arctic Home" - Chicago Addy - Silver - (Banners / Pop-ups / Screensavers)
Coca-Cola - "Arctic Home" - The FWA
Norton "Every Click Matters" - Gold Addy - (Online Campaign / Website)
Purina "Inside Every Good Dog" - Chicago Addy - Bronze - (Integrated Campaign)
Sealy "In Bed" - Chicago Addy - Silver - (Online, Mobile Marketing)