How I work.

I love crafting unexpected experiences that are uniquely realized in an interactive way, utilizing technology, creative problem solving, and analytics.

Each of my projects begin with strong strategic insights and data which lead to creative concepts that are grounded in measurable key performance indicators. As a Creative Director with a creative technology background, I not only lead the ideation and client presentation process but also remain engaged and hands-on with design, UX, and development of the final product.

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