Interactive / Augmented Reality / Retail

PC X-RAY

The Challenge
Intel creates processors for computers that are essentially the most important component in a device. But when people in store are shopping for a new PC, they only see the outside that looks very similar to every other one in an aisle making it hard to show all the amazing things the parts on the inside can deliver.

Our Solution
Using Augmented Reality (AR) technology we enabled shoppers to use the phones in their pockets to unveil the incredible potential an Intel powered PC could provide. Using the popular AR technology Blippar, shoppers standing in front of a laptop could point their phone at that PC to actually “see through” the metal casing and into where the high-tech component live. There they could look around in 360 degrees and touch different elements that brought performance features to life. We also included an incentive to try the experience. A special code within the app gave the shopper free creative and entertainment software to use on their new Intel powered PC.

Explore in 360 Degrees

Once you scan the PC, you are taken inside where you can look around you in 360 degrees and interact with elements of the experience, learn about Intel powered PCs, and even get a download code to try out exciting games and creation software.